Marketing - Â鶹ֱ²¥ /curriculum/business-administration/marketing/ Fri, 01 Apr 2022 15:58:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2020/07/cropped-apple-touch-icon-32x32.png Marketing - Â鶹ֱ²¥ /curriculum/business-administration/marketing/ 32 32 59717781 Marketing Foundations Concepts and Application /flex_courses/marketing-foundations-concepts-and-application/ Fri, 28 May 2021 19:47:14 +0000 /?post_type=flex_courses&p=18417 Students will be assessed based on the knowledge and skills required to integrate the marketing function into the operation of a successful organization. To demonstrate mastery, they will articulate the role of marketing in the successful operation of an organization, evaluate the impact of the external environment on marketing strategies, perform a market segmentation analysis […]

The post Marketing Foundations Concepts and Application appeared first on Â鶹ֱ²¥.

]]> 18417 Marketing Plan /flex_courses/marketing-plan/ Fri, 28 May 2021 19:48:36 +0000 /?post_type=flex_courses&p=18419 In this course students will be assessed based on the knowledge and skills required to develop and professionally present a comprehensive marketing plan for an organization’s products and/or services. Required text: Lamb, C. W., Hair, J. F., & McDaniel, C. (2021). MKTG: Principles of Marketing, 13th Edition. ISBN: 9780357127889. Rental available here.  Successful completion of this course satisfies […]

The post Marketing Plan appeared first on Â鶹ֱ²¥.

]]> 18419